Featured Work

Design systems, AI tooling, internal platforms, and community-led projects.

Building Internal Tools That Turn Designers Into Builders

Replaced £20–30k of third-party tooling by building a documentation platform, translation system, and AI authoring tools in-house using AI coding tools and Supabase.

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Design Systems Accessibility

Scaling a Design System Across Products and Teams

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AI Prototyping

From Static Designs to Functional Prototypes with AI

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Component Library SCSS

Commons: A Custom Component Library

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Community Design Systems Thinking

Designing a Scalable Community Competition Platform

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DesignOps Figma Plugin

Connecting Design to Localisation

Built a Figma plugin during an internal hackathon to connect designs directly to the translation system. Won the hackathon and got adopted across the design org.

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DesignOps AI Design Systems

Design to Code: Turning an AI Workflow into an Organisational System

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Earlier Work

Natalie Schroeter WordPress · UI Design · Front-End Minimal portfolio site built in WordPress with a custom theme.

Hillgate Travel & Reed & Mackay UX Design · UI Design · Mobile · Front-End Built a unified booking system family at Hillgate, then redesigned the full portal after R&M acquired them.

Phone@ Brand Design · UI Design · Front-End Brand created from scratch, plus website, billboards, and shop fitout for a phone repair sub-brand.

Very.co.uk UI Design · Front-End Co-branded phone recycling tool for Very (Shop Direct). Template reused across multiple later partnerships.

Virgin Media UI Design · Front-End Phone recycling site built in close collaboration with the Virgin Media design team.

Argos UI Design · Front-End Gadget trade-in tool for an Argos partnership. Produced a reusable template for future client work.

Reader's Digest UI Design · Front-End Doro phone and SIM bundle site. The UI became a template for several follow-on Doro partnerships.

All Clear Travel UI Design · Front-End Branded purchase journey for a Doro phone and SIM bundle promotion.

Puppy Perfect WordPress · Front-End Custom WordPress theme and site for a puppy training business in Norfolk.