Reader's Digest ran a co-branded Doro phone and SIM promotion and needed a site that felt like theirs, not like a generic e-commerce template. I worked with their design team to make sure it did.
The challenge was brand fit. Reader's Digest has a strong, established visual identity and the site needed to feel native to that rather than bolted on. At the same time, it had to work as a simple purchase journey from landing page to checkout.
The UI I built here became the template for a few more Doro partnerships that came after this one.